Aspediens new Branding: Success as a Service
We are very pleased to announce the new Fruition Partners brand identity which extends to all aspects of our business and online activities. As of today, we go forth with this new logo and we launch our new website:
When approaching the new corporate logo design, we looked to steer clear of any obvious visual clichés associated with the IT world. It was important to create a strong typographic logo that could stand on its own and the redesign was to reflect our personality and allow us to showcase our constantly evolving expertise in the ITSM field.
Based on the geometry of circles that links us to the connectivity of ideas and reflects the intersecting of networks; our new logo is based upon the “forward-looking” iterative process part of our agile methodology that defines us.
A part from hijacking the “SaaS” acronym, Fruition Partners new tagline makes for a concise and direct statement:
“Success as a Service”. It expresses our value proposition in the shortest and clearest possible way.
Our new website reflects our growing enterprise as well as our future endeavors. We created a window that would represent us at our best on the world wide web where you should have no trouble finding all the information your are looking for very quickly.
The whole branding of your blog changed to “Thinking out Cloud”; a new title and treatment to crystalize the quality of our constant publications.
Very special thanks to Philippe Missemer aka Skoyp for his time and expertise in developing the new logo and for integrating our new identity into a clean and crisp website design.