How Aspediens awakened the Force with its Customers (spoiler free)
Some months ago when Star Wars marketing campaign flourished, it got us all excited as we were really looking forward to seeing some of our favorite characters again. We started to wonder: will the evil be evil enough? How will it be now that J.J. Abrams and Disney took on the franchise? Is the brother the father of the sister or is he the grandfather of the uncle? So many questions, shared with millions of Star Wars fans, left unanswered by a trailer giving us only a few, if none, hints (frustration aside, a positive thing as the surprise was then left uncompromised). We then decided our enthusiasm had to be shared and invited colleagues, friends and customers to 2 private screenings in Lausanne and Zürich. These events took place yesterday evening and almost 200 people joined us, a huge success for us.
It was our way to share our passion (not only for Star Wars), tell people that they matter to us and how much we like to collaborate with them. May the Force be with you, may Christmas be Merry and may 2016 be successful.